Global Shopping Experience
In 2014, the Napapijri? brand used its redesigned website to unite consumers with 175 mono-brand stores and 2,200 multibrand retailers across 40 countries for one seamless, global shopping experience.
The Napapijri? brand partnered with BMW at the 9th Annual BMW xDrive Tour in France for winter terrain test drives, providing the BMW team with the apparel they needed to withstand the elements.
The Napapijri? brand expanded its global presence with a new store opening in the heart of Vienna’s main shopping area.